Hapttic
AI Marketing Intelligence SaaS — one unified system for all marketing data.
THE THESIS
Hapttic is the group’s AI intelligence company. Its platform analyzes billions of data points — social conversations, reviews, ads, content and internal records — and learns from them continuously, unifying external signals and owned data into one intelligence layer so brands decide on evidence rather than fragmented reports.
GROUP
I — TECHNOLOGY & INNOVATION
LEAD ENTITY
MARKETS
United States · United Kingdom · Georgia · +4 more
From signals to strategy.
One analytical layer for social, reviews, ads, content, inboxes and owned databases — AI that tracks, detects, analyzes, recommends and responds.
Billions
Data points analyzed
24/7
Always-on learning
7
Countries served
US + GE
HQ Newark · R&D Tbilisi
THE SYSTEM
One intelligence layer over every signal a brand generates — outside and inside the company.
01
External signals
Social Listening, AI Listening, reviews monitoring and market demand — public conversations across every digital channel, including how AI tools describe the brand.
02
Internal signals
Inbox and conversational analysis, content performance, ad campaigns and owned databases — the data companies already hold but rarely use.
03
Hapttic Intelligence
One analytical layer across both: track, detect, analyze, recommend, respond — decisions instead of dashboards.
WHAT CLIENTS USE IT FOR
Brand & reputation
Share of voice, perception shifts and emerging risks — caught before they escalate.
AI search visibility
How ChatGPT and other AI tools describe, recommend or exclude a brand versus competitors.
Crisis management
Unusual spikes, negative sentiment and risky narratives detected early, in real time.
Competitor & market research
Competitive positioning, unmet needs and demand trends from conversations at scale.
Strategic decision support
External and internal data unified into evidence-based insight for leadership.
TRUSTED BY & FOOTPRINT
Toyota
USAID
UN Women
Silknet
Adjara Group
M2
Redco
GIPA
Seven countries
United States · United Kingdom · Brazil · Serbia · Georgia · China · Australia
Two bases
Headquarters in Newark, Delaware — R&D in Tbilisi, Georgia.
WHY IT MATTERS TO THE GROUP
AI capability centre for all group businesses
Billions of data points analyzed and learned from
Enterprise proof: Toyota, USAID, UN Women
ENQUIRIES
Talk to us about Hapttic.
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